SuG is a visual kei band with bright visual style and innovative rock sound which distinguishes them from other bands in the scene.

SuG was formed in October 2006 by vocalist Takeru, and guitarists masato and yuji. In November, MITSURU joined as the drummer. The band began activities at the start of 2007, and bassist Chiyu joined that February. Shortly after, SuG set out to make themselves known. After filling much of that spring and early summer with lives, the band was signed to the indie division of PS COMPANY, one of the most well known and respected visual-kei labels in Japan, and in August they released a maxi-single, Scheat. This was followed, in September, by their second single, Alterna. Both singles were widely promoted and featured interesting music videos; as a result, SuG's popularity skyrocketed. At the end of 2007, SuG released a mini-album called I SCREAM PARTY and made their overseas debut in Cologne, Germany on December 29th for the J-Rock Invasion concert. Their success carried over into 2008 as they did a Japanese tour with stylish wave before releasing their highly anticipated first album, n0iZ stAr.

To start 2009, SuG played as one of the opening acts at the PS COMPANY 10th anniversary festival. In February, SuG celebrated their third anniversary with a oneman at Takadanobaba AREA.
In April, SuG released a single titled 39GalaxyZ and announced drummer MITSURU's departure from the band over creative differences. His last live with the band was May 9 at Shibuya O-EAST. 2010 is the year when SuG held their major debut in Japan with their new drummer shinpei and signed with CLJ. New albums and singles are ready to blow away the audience - both in Japan & Europe. We are already excited to see how successful the future will be for this great young band!